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Improve Your Products’ Shelf Appeal with Self-Adhesive Labels

In a competitive retail market, it is important to pay attention to product labels. Many brands focus on the quality of the product but often overlook labelling and packaging. Yet the label is what customers see first, and it plays a big part in building a customer base.

Self-adhesive labels are the most common way to brand and identify products. To choose the right one, look at three things: the product itself, how long it needs to last, and the type of container the label will be applied to.

1. Choose the right material

Chromo and maplitho paper labels suit dry products, cartons and jars.
Mirror coat paper gives a high-gloss, premium look.
PP, PE and PET filmic labels resist water, oils and chemicals, and suit squeezable bottles and products kept in fridges or bathrooms.

2. Choose the right adhesive

The adhesive should be selected based on the product’s life cycle. A permanent adhesive suits products that must keep their label until they are used up. A removable adhesive suits promotional or price labels. Freezer-grade adhesives are needed for frozen foods, and special adhesives work better on curved, textured or oily surfaces.

3. Design for shelf appeal

Packaging influences first impressions. Clear branding, good colour reproduction and finishes such as varnish, foil or embossing help a product stand out. The most important information, such as the brand, product name and key benefit, should be readable from a distance.

4. Build customer confidence

Labels can also protect your brand. Holographic stickers, tamper-evident seals and serial numbers help customers know they are buying a genuine product, and make your packaging harder to copy. Brands in liquor, pharma and FMCG often combine a printed label with a tamper-evident holographic sticker.

Getting started

Share your product, container type, label size and quantity with your label supplier, and ask for samples before a large order. PB Holotech manufactures self-adhesive labels in Kolkata, from coating and labelstock to printing and converting. Contact us for advice on the right label for your product.